Arabesque

architectural branding
Kale
Istanbul, Turkey
2011-2014
How should an industrial enterprise and leading manufacturer in the ceramics sector such as the Kale Group be presented at the international level? Studio Molini conceived the Arabesque exhibition format which this prestigious group has used in trade fairs all around the world. This particular operation is part of a multicultural research project promoted by Studio Molini, which pursues the objective of conveying a company philosophy through an interaction of languages and styles having a variety of geographical origins. The result is a contemporary, innovative image which moreover communicates a sense of pride in the cultural background of the institution, to the point of flaunting it through an unmistakable identity. .