Florim

stand
Coverings, Chicago, USA
Mosbuild, Moscow, Russia
Cevisama, Valencia, Spain
2007

BEST IN SHOW AWARDS

The decorative fitting of the Florim stand at Coverings 2007, Chicago was an easy-to-assemble nomadic system subsequently used also at the Mosbuild and Cevisama trade-fair events in Moscow and Valencia. Inspired by design trends appearing in new modern art museums, an articulated sequence of ‘rooms’ conveys a sense of the identity of individual Florim brands, enhancing the value of the unity of the group.