Florim

Florim Up, a 1,200 sq. mt. booth constructed inside an elevated loft, presents Florim’s ceramic collections with an innovative exhibition approach. A monumental mirrored surface suspended over two escalators amplifies the visuals in the booth entryway. From there, a number of spaces contain products displayed on architectural forms reminiscent of the city. On the ground floor, another booth, Made in Florim welcomes visitors to an exclusive restaurant with a capacity of 150 people, housed within a structure that evokes the factory.