Floor Gres

stand
Cersaie, Bologna, Italy
2005
To see and be seen... The desire to participate is the idea driving this project. A fabric net tensed along the stand’s open sides makes possible a game between exterior and interior, enticing the distracted passerby to stop, walk along the corridor, which, much like a fashion event, leads to the entrance. Inside, treated as cult objects, the eco-friendly Floor Gres products are the theme of discussion in this glamorous atmosphere that seems to have no end.