Superfici ITALY

Hiding the product to reveal it gradually: This is Studio Molini’s strategy for Superfici ITALY, a presentation of ceramics and glass, designed to create elevated emotional impact. Four luminous walls guide the visitor through a sequence of open squares where the product is displayed as art on white, L-shaped architectural forms. Superfici ITALY also allows the opportunity to juxtapose the ceramic tiles with neutral materials, as well as non-materials such as light, which revealed the products’ contemporary essence.