Italian design in the world:
a story of innovation
and corporate culture
dating back to time

In the prestigious context of the House of Architecture in Moscow, the architect Maurizio Molini held a masterclass on the underlying roots of the success of Italian design throughout the world. The American 5-cent coin - or ‘nickel’ – bears the profile of Thomas Jefferson on one side and a depiction of the President’s stately home in Virginia known as ‘Monticello’, the design of which was strongly inspired by the architectural principles of Andrea Palladio. The Palladian legacy bears witness to the extent to which the diffusion of Italian design in the world is the result of relations between the creativity of the designer, the interpretative capacity of manufacturers and an entrepreneurial perspective.