madewithitaly^® as an opportunity of design development

Invited by Aura Istanbul – Architecture and Urbanism Research Academy, Maurizio Molini held a masterclass on the development of the design business in Turkey and on the madewithItaly research project developed by Studio Molini. Italian design is recognized at world level for its excellent achievements, and Italian enterprises in this sector have become important points of reference. A natural tendency on the part of Italians to communicate and enter into relations with the rest of the world has resulted in the Italian style becoming a serious opportunity for development for new markets that have opened up thanks to the ongoing globalization process. This is the new frontier for the design business: conceiving Italian products as a unique opportunity for emerging economies and corporate culture in developing countries.