madewithitaly® as an opportunity of design developmentconference
Aura İstanbul - Architecture and Urbanism Research Academy
1st November 2019
Invited by Aura Istanbul – Architecture and Urbanism Research Academy, Maurizio Molini held a masterclass on the development of the design business in Turkey and on the madewithItaly
®research project developed by Studio Molini. Italian design is recognized at world level for its excellent achievements, and Italian enterprises in this sector have become important points of reference. A natural tendency on the part of Italians to communicate and enter into relations with the rest of the world has resulted in the Italian style becoming a serious opportunity for development for new markets that have opened up thanks to the ongoing globalization process. This is the new frontier for the design business: conceiving Italian products as a unique opportunity for emerging economies and corporate culture in developing countries.