Coverings, Orlando, USA
BEST IN SHOW AWARDS
The Florim booth for Coverings 2006 was given the Best in Show Award for outstanding product presentation and environmentally compatible construction. The architectural choice of a container (3.600 cubic meters) that evokes a recyclable, corrugated cardboard box represents Florim with a double message of logistical efficiency and eco-sustainability. Inside the booth, 5 brands displayed in different but connected spaces may each be viewed from the 5 wide openings along the booth’s exterior.