La Nuova Casa

corporate showroom
Florim
Atlanta, USA
2008
The corporate showroom at the new Atlanta-based Florim Solutions Logistic Center (both designed by Studio Molini) was launched with special event, La Nuova Casa. In this industrial, 450 square meter space, 3 uniquely and elegantly designed loft spaces showcase brands beneath theatrical lighting. Evocative architectural elements separate the 3 different exhibition environments, maintaining their individuality while unifying them within the showroom setting.