Rino – Design for All

creative direction
Istanbul, Turkey
Within the space of just six months, under the creative direction of Maurizio Molini the Rino - Design for All brand was re-launched, engendering an international connotation for this new Turkish collection of interior décor solutions. Starting from four matrices (cement, stone, wood and marble), Studio Molini proposed the Rino Solution System, an integrated ceramic-tile kit designed to offer low-cost solutions to architects, interior designers and final consumers. Molini undertook the general coordination of the new corporate image, creating the company logo, setting up its website, compiling catalogues and creating various promotional videos. Molini also planned ‘shop-in-shop’ arrangements and established a reference concept for single-brand showrooms and trade-fair exhibition stands, which was also referred to in the design of refined exhibition spaces in the capital cities of countries such as England, Ghana, Ukraine, Kazakhstan, Iraq, Azerbaijan, Australia and Turkey.